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Бренд Херсонщины оценили в Минске

5 693

20-06-2012, 12:56

14-16 июня 2012 года в Минске (Республика Беларусь) состоялся первый Международный Фестиваль географического маркетинга и брендинга OPEN (официальный сайт: festopen.com).

Об этом сообщает официальный сайт Брендинг Херсонской области.

"Это уникальная возможность для Херсонщины представить свой бренд на международном уровне, получить оценку профессионального жюри и экспертов, повысить известность региона на международной площадке деловых внешнеэкономических отношений. И благодаря поддержке Херсонской областной администрации в лице Анатолия Семеновича Хоменко, мы это сделали!", - говорится в сообщении.

Начальник управления внешних связей Херсонской ОГА Инга Павловская и директор БА «Грейдс», председатель ХОО Союза рекламистов Украины Алексей Мирошников представили на суд высокого жюри бренд Херсонщины “Скифское Солнце” — некоммерческий общественный проект, который существует на энтузиазме талантливых людей, без каких-либо капиталовложений, финансирования или инвестиций.

Kherson region brand

View more PowerPoint from Алексей Мирошников

Бренд Херсонской области получил высокую оценку экспертов и второе место на фестивале в номинации “бренд страны, региона”. Практически все эксперты отметили оригинальность, привлекательность и жизнеспособность разработанного бренда “Скифское Солнце”.

Оценка в данной номинации учитывала еще и ряд аспектов, касающихся внедрения бренда. И бесспорным лидером здесь был бренд Риги – LIVE RIGA, отмеченный также и гранд-при фестиваля.

Также были представлены бренды и логотипы Омской и Калужской областей, Чернигова, Донецка, Луганщины и т.п.

Делегатам Херсонщины удалось наладить дружеские связи и контакты с представителями других территорий, ознакомится с опытом продвижения их брендов с целью адаптации и внедрения их на Херсонщине.

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N 20 июня 2012 14:06

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